Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. Pete Meyers from Moz reports that according to their keyword tracking tools, half of the page one search results in Google show HTTPS
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Google launches new effort to flag upsetting or offensive content in search
Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of
Continue readingGoogle is shrinking AdWords’ view-through conversion window default
Google announced Monday that as of March 29, 2017, the AdWords default view-through conversion window will shrink from 30 days to one day. View-through conversions are counted when a user converts after a display or video ad impression is viewable but not clicked on. The change means only conversions that occur within one day of
Continue readingOfficial: Google’s green outlined ‘Ad’ label replacing solid green version
Over the past few weeks, users have spotted a new ad label on Google search ads. Instead of a solid green background, the new label has a green outline and white background. Sightings have increased rapidly over the past several days, and Search Engine Land has received confirmation from Google that the new look is
Continue readingNatural News was not banned from Google over fake news
A Google webmaster violation is the reason this website was penalized by Google, not its controversial nature. Natural News, a controversial alternative medicine website, according to Wikipedia, has been delisted from Google. The news site confirmed being removed from Google and recently claimed Google banned them because the site was pro-Trump. Google has confirmed the
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